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Home / Research Centre 

Welcome to the AD Europe Research Centre, where you will find research on European and global online advertising.

The new EIAA Report "Sport and the Shift to Interactive Media" shows which great advertising opportunities online can bring to brands. Digital media is becoming the medium of choice for sport fans and the increasing interaction of the users with web and mobile offers offers great opportunities for brands to position themselves amongst this very interesting target group.

 

Further Key European Findings are:

• 32% of sports fans use TV and internet together compared with 16% of all user
• 73% of sports fans watch television and 68% use the internet during the peak media consumption period  (5.30-9pm)
• 39% of sports site users watch TV, film or video clips online and they are twice as likely as the average mobile/PDA/Blackberry user to watch video/film clips via their mobile (12% vs. 6%)
• Over a third (36%) of all European internet users currently visit sports sites
• Sports site users spend over 13 hours online each week, 10% more time than the average European spends online and an increase of 27% since 2004

 

For more information please download the full Report here – or the Presentation of the results here.

Now in its fifth consecutive year, Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives.

Results show that 169 million people are now online across 10 European markets.

To view the Executive Summary click here.

To download the Mediascope Europe 2007 launch presentation click here.

For the generation aged 55+ the internet is becoming increasingly important. On average the European Silver Surfer spends nine hours per week online. 68% of all European internet users aged 55 years and over now use broadband at their main point of internet connection.

To download the full report please click here

Is it possible to plan homogenously across Europe? - find out here

The latest ad formats report from the EIAA, which explores the usage and popularity of specific ad formats across EIAA and OPA Europe members' sites: click

Now in its fourth year, Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives. Read more