Africa
Although Africa is the second-largest continent in size and population, the internet penetration is only 5,3% (=51 million internet users). Top countries are Nigeria (10 million), Egypt (8,6 million), Marocco (7.3 million) and South Africa (5.1 million).
Portfolio South Africa
IOL
IOL is the biggest news, classifieds and info site on the Web in South Africa. With hundreds of local news items and 20 000 classified ads every day, IOL is your first stop on the Internet - whether you're hungry for the latest on a fast-breaking story or you're looking for a house, a job or a car.
IOL is owned by Independent News & Media along with 14 national and regional newspapers, including most of the country's best-known titles.
MWEB
MWEB is at the forefront of Internet research and development, always looking for new ways to delight its customer with constant innovation and superior service. MWEB currently serves 350 000 South African users through its MWEB Home and MWEB Business divisions, and also operates in a number of other African countries and in the Far East.
iafrica.com
Launched in 1997, iafrica.com continues to establish itself as one of South Africa´s most popular internet portals by delivering internet users with only what they want. The ultimate mix of quality content and services, community and commerce geared around their unique needs.
Wheels24.co.za
South Africa's best motoring news source, provides breaking automotive news on new cars, future models, spy photos, road tests, 4x4, motorsport, formula one, bikes and quads. The site is packed with car news, road tests, spy shots, new models and motorsport. Find complete car reviews, road tests, tools and news and used vehicle listings.
Key Metrics
Reach: 2.5 million unique users; 49% Reach (net users) per month
Page impressions: 102 million per month
Socio-demographics: Gender: 54 % men / 46 % women
Age: under 18: 5%, 18 to 34: 53%, 35 to 49: 29%, over 50: 13%