China
The Chinese market is one of the most interesting, challenging and important markets worldwide. With a population of roughly 1.3 billion people and yearly growth rates of more than 10% China's economy is literally boomimg.
This massive economic growth provides great opportunities for the internet market as well. With 162 million internet users and an internet penetration of 12,3% China already has the second largest online population in the world, heading to become the world's largest and most important online distribution channel.
Portfolio China
AD Europe Portfolio China: reach over 6 million unique users per day (over 100 million registered users in total) and 3.5 million Page Impressions per day with our portfolio of websites:
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www.sohu.com
SOHU.COM is one of China's top-tier Internet media properties accessed by millions of Chinese for their daily information, communication and entertainment needs. The SOHU.COM portal consists of sophisticated Chinese language Web navigational and search capabilities, over 20 main content channels, Web-based communications and community services and short messaging services. Each of our interest-specific main channels contains multi-level sub-channels that cover a comprehensive range of topics, including news, business, entertainment, sports and career. We also offer free Web-based e-mail. We offer a universal registration system, whereby a user that has registered for our e-mail service is automatically registered for our chat, bulletin board, instant messaging and other services. Our portal attracts consumers and merchants alike because it is designed to meet the specific needs and interests of Internet users in China. Key features include proprietary Web navigational and search capabilities that reflect the unique cultural characteristics and thinking and viewing habits of Chinese Internet users.
www.sogou.com
Sogou is SOHU's in-house developed search engine launched in August 2004. Sogou performs an interactive search through a built-in algorithm with hundreds of millions of pages that the engine searched from the Web. The user is taken through a fast and convenient interactive process to arrive at the most relevant selection of the integrated web site and page search results. Since then, the Company has successfully launched three upgraded versions, Sogou 2.0, 2.5 and now 3.0. Now it supports over 10 billion retrieved Chinese web pages, higher updating speed, shorter response time and high relevancy.
www.chinaren.com
ChinaRen is the largest online alumni club in China with over 77 million registered users. As in other Asian societies, Chinese people hold strong ties of friendship and loyalty with their fellow alumni, who form the basis of their relationship networks for their career development. ChinaRen has created the critical mass and user loyalty to the ChinaRen alumni community that are key to its lasting recognition as the leading Alumni Club among the Internet user population in China.
www.17173.com
17173.com is the top online destination for game players looking for information on games and feedback from other players on the lively message boards. With over 260 game zones and millions of registered users, 17173.com is the largest online game information and community website in China. The games portal 17173.com is widely recognized as undisputed market leader among the games websites in China, with strong expertise in running the games website and building a game community, as well as well-developed relationships with advertising clients in the online games industry. The games portal www.17173.com was launched in 2000 as the first online game portal in China and was acquired by SOHU in November 2003.
www.focus.cn
Focus.cn is leading real estate website in China with top ranking in Beijing. The website attracts a more senior user group of homeowners with high income and real estate professionals. Launched in 1999, Focus.cn has developed into the most influential real estate website in Beijing. The Focus.cn platform serves as a basis for regional expansion in other key urban areas where Internet penetration is highest in China. Since the acquisition by SOHU in November 2003, Focus.cn has successfully rolled out into other cities, showing the great synergy of the acquisition. Real estate is the number one advertising category for print media and SOHU expects online media to gain market share in this area in coming years.
www.goodfeel.com.cn
Goodfeel is a leading WAP service provider in China, offering various Wireless Application Protocol services including ring tone and picture download etc. Goordfeel.com was founded in November 2001 and was acquired by SOHU in May 2004. Goodfeel has since been successfully integrated with SOHU WAP business and helped SOHU's overall WAP business to grow at a healthy rate.
www.go2map.com
Go2Map is one of the leading online mapping service solution providers in China. Its mapping information platform enables online mapping services through different Internet/Intranet platforms, mobile phones, call centers and PDAs. Go2Map's database covers points of interests in more than 200 cities across China, which has enabled it to develop multiple business applications, including sales of software and map information resources. Go2Map also provides web surfers a free on-line mapping inquiry system in large Chinese cities. Go2Map's rich expertise in professional location-based information will enhance SOHU's search engine capabilities as well as online website content.
Key metrics
Reach: 74 million unique users; 29% Reach (net users) per month
Page impressions: 16.5 billion per month
Socio-demographics: Gender: 59% men / 41% women
Age: under 18: 2%, 18 to 34: 85%, 35 to 49: 11%, over 50: 2%
Portfolio Links
www.sohu.com
www.sogou.com
www.chinaren.com
www.17173.com
www.focus.cn
www.goodfeel.com.cn
www.go2map.com