Habostorta Hungary
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Habostorta was founded in 2000 by six private investors led by Tamás Kieselbach, Hungary's prominent art dealer and auctioneer. The company quickly established itself as a strong force in the online market. Focusing on dating and light entertainment, Habostorta was one of the first local online media companies to turn a profit in the troubled after-boom era. Through the rapid expansion of its user base and diversification of its network and content portfolio, the company was able to capitalize on the growing importance of online advertising.
Habostorta has an average of 200,000 unique visitors and 5,500,000 page impressions on a given day. Its main brand is Randivonal, Hungary's leading dating service with around 500,000 registered users.
The Georg von Holtzbrinck media group had consolidated revenues of more than € 2 billion in 2005. Its numerous brands and media publications include the German Die Zeit and Handelsblatt newspapers and the leading scientific journals Nature and Scientific American. The Holtzbrinck Networks online division
(holtzbrinck-networxs.com) owns and operates the European-wide Parship dating service, which is a strategic link to Habostorta's strong presence in the Hungarian dating market. Parship is Europe's largest online partner search agency for long-term relationships. It operates in 10 European countries and already holds market leading positions in Germany, Switzerland, Austria and the Netherlands. However, Randivonal will remain a unique and separate Hungarian brand within the Holtzbrinck portfolio.
Our core businesses:
Randivonal:Target: 18-34 years
currently free dating with a number of premium services
Hungary’s leading dating service with the highest growth rate and largest user base.
Subscription modules: Randi +, Randi VIP for premium services.
Gender ratio of users: men 63%, women:37%.
Related sites: Szexrandi, Melegrandi, Bulitárs, Randi Expressz
Funpic
Target: 14-28 years
Light entertainment with funny pictures, videos, jokes, mailing lists.
Largest Hungarian freecard service with funny photos, videos, jokes.
Related websites: vicckiraly.hu, funlista.hu, ize.hu (launched July 2006)
Recently launched flash based video player that allows users to share content without downloading the files.
Gumicsizma
Target: 12-16 years
Forum, blog, funny photos, jokes
Entertainment portal with a cult like following.
We are focusing on the early teens of 12-14 years with community services.
This site is the gate for the youngest audience into Habostorta’s world. First time users meet the brand and the portfolio through Gumicsizma.
Gyalogló
Target: 16-34 years
Chat community, photo albums, mail communication.
One of Hungary’s largest and oldest chat community.
All the 120.000 registered users can be targeted with advertising based on their demographics.
In the first quarter of 2006 the entire site was redesigned and improved.
Milgram
Milgram.hu
Target audience of 16-50 years,
social networking for dating, and business use
Social network with a twist
The project was launched in late July of 2006. Today there are 220.000 registered users and a daily 20.000 unique visitors. Our growth rate is 2.000 new users / day.
Links
www.habostorta.hu/, www.randivonal.hu/, www.melegrandi.hu/, www.szexrandi.hu, www.lanyokfiuk.hu, www.bulitars.hu/, www.kepeim.hu/, www.funpic.hu, www.vicckiraly.hu, www.minimax.hu, www.partypeople.hu, www.idojaras.hu, www.habostorta.hu/map, www.tar.hu, www.freeweb, www.eotthon.hu, www.informed.hu, www.cvonline.hu, www.autod.hu, www.autocity.hu, www.telefonguru.hu, www.hificity.hu, www.utazona.hu, www.sailing.hu, www.kavehazak.hu, www.hasznaltauto.hu
Downloads
Factsheet Habostorta Hungary
