Krak Denmark
Krak.dk is Denmark's leading directory service. We provide yellow and white pages services, local maps and route planning in Denmark and abroad. Krak also offers different trade services for the professional market and B2C services through various lifestyle channels, like travel, shopping and mobile etc.
Krak was founded 237 years ago in 1770. Krak has a very strong brand in Denmark and Danes, in the target group 30-60 years, know Krak more than i.e. Coca Cola. This is a quite unique position.
Key metrics
Reach: 2.2 million unique users; 50% Reach (net users) per month
Page impressions: 109 million per month
Socio-demographics: Gender: 52% men / 48% women
Age: under 18: 4%, 18 to 34: 35%, 35 to 49: 35%, over 50: 26%
Portfolio links
www.krak.dk - General Interest
www.eniro.dk - General Interest
ww.ni.dk - News linkguide
www.bil-guide.dk - Automotive linkguide
www.hel.dk - Health linkguide
www.itguide.dk - IT linkguide
www.job-guide.dk - Job/Employment
www.rejse-guide.dk - Travel
www.sho.dk - Shopping
www.bolig-guide.dk - Linkguide
www.inv.dk - Finance
www.sol.dk - Entertainment
