Krak Denmark

Krak.dk is Denmark's leading directory service. We provide yellow and white pages services, local maps and route planning in Denmark and abroad. Krak also offers different trade services for the professional market and B2C services through various lifestyle channels, like travel, shopping and mobile etc.

Krak was founded 237 years ago in 1770. Krak has a very strong brand in Denmark and Danes, in the target group 30-60 years, know Krak more than i.e. Coca Cola. This is a quite unique position.

Key metrics

Reach: 2.2 million unique users; 50% Reach (net users) per month

Page impressions: 109 million per month

Socio-demographics: Gender: 52% men / 48% women

Age: under 18: 4%, 18 to 34: 35%, 35 to 49: 35%, over 50: 26%

Portfolio links

www.krak.dk - General Interest

www.eniro.dk - General Interest

ww.ni.dk - News linkguide

www.bil-guide.dk - Automotive linkguide

www.hel.dk - Health linkguide

www.itguide.dk - IT linkguide

www.job-guide.dk - Job/Employment
 
www.rejse-guide.dk - Travel

www.sho.dk - Shopping

www.bolig-guide.dk - Linkguide

www.inv.dk - Finance

www.sol.dk - Entertainment