Orange France
France Telecom, one of the world's leading telecommunications operators, serves 147 million customers on five continents (220 countries or territories)
On June 1, 2006, Orange thus became the single brand for Internet, television and mobile in France and the United Kingdom, and Orange Business Services the brand name for the services offered to businesses worldwide.
Since then, a single orange.fr portal, to access the Internet and mobile universes for news, entertainment and communication, aims at facilitating customer journeys to defined converged offerings and services, integrated suite of communication and community. It also aims at achieving a revenue-neutral position overall across the two businesses on streams including increased audience, online customer acquisition and web advertising revenues (inc. search and partnerships).
France Telecom is number two mobile operator and provider of internet services in Europe and amongst the world leaders in providing telecommunication services to multi-national companies.
Key metrics
Reach: 25.7 million unique users; 71 % Reach (net users) per month
Page impressions: 6,294 million per month
Socio-demographics: Gender: 54 % men / 46 % women
Age: under 18: 12 %, 18 to 34: 26 %, 35 to 49: 34%, over 50: 28%
Portfolio links
www.orange.fr - General Interest
www.voila.fr - Portal
www.viamichelin.fr - Travel
www.leguide.com - Guides
www.pixmania.fr - E-Commerce
www.cityvox.fr - Local Guides
