Olympus
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The new Olympus m:robe MR 500i was the first music player with integrated digital camera on the market, and therefore had to gain market share among Europes youth as fast as possible in order to penetrate the market and keep the competitors at distance.
For the European launch of the MR 500i Olympus placed an online campaign with AD Europe in Germany (www.web.de), France (www.orange.fr), UK (www.orange.co.uk) and Italy (www.libero.it).
Sony Cybershot
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Sony Cybershot booked an online only campaign in 16 AD Europe countries running in France, the United Kingdom, Germany, France, Denmark, Spain, Italy, the Netherlands, Sweden, Norway, Finland, Portugal, Poland, Czech, Russia and Hungary.
188 million Ad Impressions were delivered across leading European Websites within 5 weeks only.
Continental
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Continental drives with AD Europe and Initiative to UEFA Euro 2008TM
Campaign: large-scale pan-European Online-Sponsoring campaign in Continental’s five European core countries Germany, Great Britain, France, Spain and Italy – exclusive on the AD Europe Network.
Two flights with altogether 55 million advertising contacts online and linking with TV (precisely coordinated with the times of high tire demand (summer/winter))
Presence as a combined branding and sales campaign primarily aims at increasing the brand awareness of Continental.
Target group: all sports-enthused drivers who are concerned with safety, in addition to sporty handling characteristics, when selecting tyres
Campaign concept: editorial integrations as well as means of an extensive media-package